Born from
experience.
Built to move.
Alida Labs is a hands-on Applied AI partner founded by entrepreneurs and enterprise leaders with decades of experience in AI, corporate innovation, and organizational change.
Alida Labs is a hands-on Applied AI partner founded by entrepreneurs and enterprise leaders with decades of experience in AI, corporate innovation, and organizational change.
We believe AI has the power to transform industries, companies, and lives. But today, there's a gap.
Smart leaders want to leverage AI—but they often lack the internal talent, technical expertise, or strategic clarity to move forward.
AI vendors are selling hype. Consulting firms are selling decks.
After building multiple applied AI companies, we started Alida Labs to help those leaders close that gap, transform their organizations, and shape our collective future.
Every business is under pressure to win with AI—but few know how to apply it in ways that actually drive business value. That's where we come in.
We work with smart leaders to identify AI opportunities and risks, upskill their teams, and design, build, and scale solutions that are lean, human-centered, and grounded in what works.
From MVP to full-scale adoption, our co-piloting approach ensures you're not outsourcing AI—you're building lasting advantage.
AI IS A DIFFERENT KIND OF TECHNOLOGY.
ALIDA LABS IS A DIFFERENT KIND OF CONSULTANCY.
BUILT FROM EXPERIENCE
We’re a unique combination of AI expertise × startup DNA × enterprise fluency.
MOVE FAST, BUILD SMART
We bring the technical depth to see what’s possible, the startup speed to move fast, and the enterprise fluency to get things adopted.
ENTERPRISE-READY
We’re veteran AI innovators who operate as an extension of your team—bridging technical and commercial, and delivering real growth and competitive edge.
We apply lean, human-centered AI to drive real results.
Our work is built around four core principles:
We focus on practical applications of AI that solve real business problems and drive measurable growth. AI should be less hype, more doing, and results driven.
AI is moving too fast for any 5-year plan. Know the goal. Start small, iterate, learn (and help your organization learn), validate, and quicky scale what's working.
If AI doesn't work for your employees and customers, you wasted time and money. We help you design human-centered AI solutions that humans actually want to use.
AI is transforming what it takes to compete. It is reshaping industries and accelerated the speed of innovation. We help you stay ahead of competition, amplify your companies capabilities, and turn AI into meaningful growth.
Chaz brings over 20 years of technology and AI innovation leadership across global brands and startups. Chaz co-founded Revea, the first precision skincare company, using AI and advanced imaging to democratize dermatology. Previously, he built and led External Innovation for The Estee Lauder Companies. Prior to that, Chaz invested in and incubated early stage companies as a Venture Director at Citi Ventures. Chaz started his career at Procter & Gamble, where he helped create one of P&G’s billion dollar brands, before incubating new businesses in FutureWorks, P&G's corporate innovation group. He’s published in the William & Mary Environmental Law and Policy Review.
Dr. Marstrand co-founded Revea, bringing together AI, Dermatology, and Advanced Imaging. Prior to Revea, he was the Chief Data Scientist of LEO Pharmaceutical, where he implemented AI projects across early drug development, clinical research, and non-invasive measures of skin health. At LEO, he helped establish LEO Pharma’s Corporate Innovation Hub in Boston. Troels co-founded Wind Power Labs using AI, Imaging, and drones to predict maintenance issues in offshore wind farms.
Dr. Marstrand earned his Ph.D in bioinformatics from Copenhagen University and did his post-doctoral research at Princeton University. He has multiple first author publications including in Nature Leukemia.
We work with a select number of leaders who are serious about winning. If that’s you, let’s talk.